Our loving G.I. Raffe character softly welcomes and comforts children and parents who seek care at the Atlanta Gastroenterology Pediatric and Adolescent Division. In both digital media and physical location, our character’s friendly, affable face radiates empathy to relieve the deep anxieties of pediatric illness. Our design phase took a long view of G.I. Raffe’s potential in future communications, such as becoming a stuffed toy for kids to cuddle.