MARTA Logo Development
MARTA HOPE Program Logo
![marta-hope-logo](https://yellobee.com/wp-content/uploads/2023/05/marta-hope-logo-1.png)
Hackathon Event Logo
![marta_hackaton_logo-01](https://yellobee.com/wp-content/uploads/2023/05/marta_hackaton_logo-01.png)
Programmer enthusiasts needed a cool logo!
Our new design maintained brand loyalty with the Marta color palette, while sporting an edgier look and feel for the Hackathon annual event.
![marta-hackathon-03](https://yellobee.com/wp-content/uploads/2017/05/marta-hackathon-03-e1518195170755.jpg)
Brand Guidelines
As one of the top 10 transportation agencies in the U.S., MARTA had tremendous exposure to a large and diversified base of customers and vendors. We streamlined clear brand guidelines and reproduction-ready art files made available to vendors as easy downloads. Components included logo variations and usage, a new secondary color pallet and additional supportive graphical elements.
![marta-brand-guideline](https://yellobee.com/wp-content/uploads/2017/05/marta-brand-guideline-e1518195666265.jpg)