![Leadership Sandy Springs Rebranding Leadership Sandy Springs Rebranding](https://yellobee.com/wp-content/uploads/2017/06/dsc_0091.jpg)
![lss-logo-03 lss-logo-03](https://yellobee.com/wp-content/uploads/2017/09/lss-logo-03.png)
![Leadership Sandy Springs Rebranding Leadership Sandy Springs Rebranding](https://yellobee.com/wp-content/uploads/2017/05/lss-colors-e1508356327156.jpg)
Brand style guide & stationery
![Leadership Sandy Springs Rebranding Leadership Sandy Springs Rebranding](https://yellobee.com/wp-content/uploads/2017/05/lss-brand-guide-01.jpg)
![Leadership Sandy Springs Rebranding Leadership Sandy Springs Rebranding](https://yellobee.com/wp-content/uploads/2017/05/lss-brand-guide-02.jpg)
![Leadership Sandy Springs Rebranding Leadership Sandy Springs Rebranding](https://yellobee.com/wp-content/uploads/2017/05/lss-stationery.jpg)
30th anniversary event theming
![Leadership Sandy Springs Rebranding Leadership Sandy Springs Rebranding](https://yellobee.com/wp-content/uploads/2017/06/lss-30-years-02.jpg)
Superheroes caricatures design
![Leadership Sandy Springs Rebranding Leadership Sandy Springs Rebranding](https://yellobee.com/wp-content/uploads/2017/08/superheroes.png)
Leadership Sandy Springs Rebranding
Overview
As a strategic partner to LSS, we drew on one of our many specialty skills: engaging the volunteers of a not-for-profit client organization and using their skills in a coordinated way. With our own in-house marketing and project management resources (along with our creative team, of course!), we led LSS to achieve their strategic branding objectives.
- Surveys of external and internal stakeholders to determine brand perception, buyer persona and tone of voice
- Mission and Vision Statements
- Tagline
- SEO analysis to enhance web presence
- Logo
- Corporate identity
- Brand Guidelines
- Digital graphics
- Event banners
Client
Leadership Sandy Springs (LSS)
Former Logo
![](https://yellobee.com/wp-content/uploads/2017/09/lss-old-logo.png)
![](https://yellobee.com/wp-content/uploads/2017/09/lss-old-logo.png)