UPS Pain in the Chain healthcare survey white paper
UPS Supply chain cost management
White Paper Design
Expertise – while clearly valuable — can be a tough read for the lay audience. To drive UPS reader engagement from first page to last, we infused the White Papers with visual energy. Leveraging our own expertise in infographics, our graphic elements emphasized and summarized key points without ever losing the essence of the messages. Always brand compliant, we brought the copy to life with open text flow, graphic inserts, callouts and ebook hyperlinks.