Brand Guidelines – website
As one of the top 10 transportation agencies in the U.S., Marta had tremendous exposure to a large and diversified base of customers and vendors but was hampered by a diluted, inconsistent visual identity. After we untangled and streamlined the many graphic elements in use, we forged clear brand guidelines and reproduction-ready art files made available to vendors as easy downloads. Components included logo variations and usage, a new secondary color pallet and additional supportive graphical elements.
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